Features & Benefits
- Chip Heath's book is a first-of-its-kind guide to understanding numbers and data
- The book outlines specific principles to translate numbers into our brain's language
- Filled with examples of extreme number makeovers to present numbers in a relatable way
- Learn principles such as Simple Perspective Cues, Vividness, Convert to a Process, and Emotional Measuring Sticks
- This book helps translate complex numbers into things we can comprehend and use
- Ideal for anyone interested in global problems, running a tech firm or a farm
