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Just Enough Research: Second Edition
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Just Enough Research: Second Edition
Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.
Just Enough Research: Second Edition
Item #: 90447573

Just Enough Research: Second Edition

89% of respondents would recommend this to a friend

Item #: 90447573

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Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.
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What Stands Out

Concise Guidance
Offers clear, actionable insights into conducting effective research without overwhelming detail, making it accessible for beginners and busy professionals alike.
Practical Examples
Includes real-world case studies that illustrate key concepts, empowering readers to apply techniques directly in their own research endeavors.
Updated Content
Revised to reflect current trends and methodologies, ensuring relevance and utility for today's fast-paced research environment.

Product Details

Shop Just Enough Research: Second Edition online at a best price in curacao. 1952616468
Publisher Mule Design
Publication date 21 Oct. 2019
Edition 2nd ed.
Language English
Print length 198 pages
ISBN-10 1952616468
ISBN-13 978-1952616464
Item weight 313 g
Dimensions 14 x 1.4 x 21.6 cm
Book 9 of 48 A Book Apart

Who Should Buy?

Suitable For
  • Aspiring Researchers

    Ideal for newcomers to research, offering insights on conducting effective user research without overwhelming details.

  • Product Designers

    Helpful for designers seeking practical methods to understand user needs through straightforward research techniques.

  • Business Analysts

    Beneficial for analysts wanting to integrate user research into their processes for better product decision-making.

Not Suitable For
  • Professional Researchers

    May not satisfy experienced researchers seeking in-depth methodologies or advanced research techniques and comprehensive data.

Product Description

Just Enough Research: Second Edition

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Applications Editorial Review

"Just Enough Research: Second Edition" by Erika Hall has garnered enthusiastic praise from both novice and experienced user researchers alike. Customers have described this book as an invaluable resource that not only covers the essentials of user research but also presents the material in a captivating and humorous manner, which enhances the reading experience. Many reviewers emphasize that the book serves as a solid foundation for those new to UX or product design, making it a go-to reference for users at all experience levels. The content is commended for its practical insights, organized steps, and ethical Considerations, making the principles of user research easily digestible. Customers appreciate the in-depth approach to incorporating research methods into the product design process, emphasizing its relevance in various organizational contexts—from small startups to large enterprises. Readers report feeling empowered and equipped to undertake evaluative research activities quickly and efficiently, further solidifying the book’s role as a fundamental tool in their professional arsenal. Overall, Erika Hall's clear writing and practical advice have led many to endorse this book as a must-have for anyone involved in user experience research. **

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Pros

  • Provides practical and insightful overview of user research
  • Engaging writing style with humor enhances readability
  • Suitable for beginners and seasoned professionals alike
  • Offers actionable steps and ethical Considerations
  • Boosts confidence in conducting lean evaluative research
  • Highly recommended as a foundational tool in UX and product design

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Features & Benefits

  • Asking more and better questions is crucial for good research.
  • It saves time and money by reducing unknowns and building a solid foundation.
  • Explains how to discover competitive advantages and overcome biases.
  • Features a new chapter on surveys and updated examples.
  • Provides frameworks and methods for conducting effective research.
  • Guides professionals on ethics and effects of research in the digital climate.

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