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Artikelnr.:
1894720
Global Business Today
Artikelnr.:
1894720
ANG 229
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Global Business Today is the proven choice for any international business course.
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Wat opvalt
Comprehensive Coverage
Offers an extensive overview of global business concepts, equipping readers with essential insights into international commerce and strategies for success in a dynamic global economy.
Real-World Examples
Integrates current case studies and examples to illustrate practical applications of business theories, helping students relate academic concepts to real-life situations in the global market.
Expert Author Team
Authored by leading experts in international business, ensuring authoritative and up-to-date content, which enhances credibility and enriches the educational experience for students and professionals alike.
Productdetails
- Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field. For the 9th edition, G. Tomas M. Hult from Michigan State University has joined Charles Hill to deliver a program that is:Current―it is comprehensive and up-to-date.Application Rich―it goes beyond an uncritical presentation and shallow explanation of the body of knowledge.Relevant―it focuses on managerial implications.Integrated―its tight flow between chapters is fully integrated with proven adaptive technology.Global Business Today―The market-leading program of international business.
| Publisher | McGraw Hill |
| Publication date | January 14, 2015 |
| Edition | 9th |
| Language | English |
| Print length | 541 pages |
| ISBN-10 | 0078112915 |
| ISBN-13 | 978-0078112911 |
| Item Weight | 2.55 pounds (1.16 kg) |
| Dimensions | 8.6 x 0.9 x 10.7 inches (21.8 x 2.3 x 27.2 cm) |
Voor wie is dit geschikt?
-
Business Students
Ideal for undergraduate and graduate students studying international business, offering comprehensive insights and real-world applications.
-
Corporate Trainers
Useful for trainers seeking to educate employees on global business practices and current trends in the international market.
-
Entrepreneurs
Benefits entrepreneurs looking to expand into global markets by providing valuable strategies and understanding of cultural differences.
-
Advanced Scholars
Not suitable for seasoned researchers who need more in-depth, specialized insights beyond the introductory level.
PRODUCTBESCHRIJVING
About This Item
Enhance your understanding of the global business landscape with Global Business Today, 9th Edition. This comprehensive textbook covers a wide range of topics, from global markets and international business strategies to the digital economy and cross-border commerce. Whether you're a student studying international business or a professional looking to expand your knowledge, Global Business Today provides valuable insights into the complexities of the global business environment.
It explores the trends, challenges, and opportunities that come with operating in a global marketplace. With a focus on global business management and strategy, this book offers practical solutions and innovative approaches to help businesses succeed on a global scale. It also delves into the importance of global business networking, partnerships, and development, providing valuable tips and advice for those looking to expand their global business reach. In addition, Global Business Today offers valuable insights into the latest global business intelligence and analysis, helping readers stay informed and make informed decisions in an ever-changing global business landscape. It also provides a solid foundation in global business research, making it an invaluable resource for students and professionals alike. Stay ahead of the curve in the global business world with Global Business Today, 9th Edition.
Whether you're a student, entrepreneur, or business professional, this textbook will equip you with the knowledge and skills to navigate the complexities of the global marketplace and seize global business opportunities.
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Vragen en antwoorden van klanten
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vraag:
Is the content of the 9th edition up-to-date?
antwoord: Yes, the 9th edition is comprehensive and current. -
vraag:
Does the book focus on managerial implications?
antwoord: Yes, it provides a managerial perspective. -
vraag:
Is the book considered a market leader in international business programs?
antwoord: Yes, Global Business Today is recognized as a market-leading program. -
vraag:
Is this book suitable for graduate school?
antwoord: Yes, this book is suitable for graduate school. -
vraag:
Does the book have a strong scent?
antwoord: Some customers have reported the book having a strong scent, possibly from scented products used to cover up the musty smell of used books. -
vraag:
Is the book in good condition?
antwoord: While some customers have received undamaged books with no issues, others have reported ink markings, damage, and missing pages in used copies. -
vraag:
Is the content of the book informative?
antwoord: Yes, the book contains high-quality information about global business, diverse cultures, and business case studies.
International Editorial Review
Global Business Today is a textbook that provides relevant and well-written material for business courses. The book covers diverse cultures and includes informative case studies. However, the book may have some issues such as ink markings, damage, and missing pages in used copies. It is also important to note that the book is sold at full price, despite the availability of a newer version.
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- Relevant and well-written material
- Informative case studies
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- Ink markings and damage in used copies
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ANG 229
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- Comprehensive and up-to-date
- Application-rich
- Managerially focused
- Tightly integrated chapters
- Market-leading program
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