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In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.
| Publisher | Pearson |
| Publication date | January 1, 2014 |
| Edition | 17th edition |
| Language | English |
| ISBN-10 | 1292220171 |
| ISBN-13 | 978-1292220178 |
| Item Weight | 3.48 pounds (1.58 kg) |
| Dimensions | 8.66 x 1.18 x 10.83 inches (22 x 3 x 27.5 cm) |
Ideal for undergraduate or graduate students seeking a comprehensive foundation in marketing principles and practices.
Useful for teachers looking for a well-structured textbook with relevant examples and supplementary teaching materials.
Beneficial for professionals wanting to reinforce their marketing knowledge and apply strategies in real-world scenarios.
Experienced marketers may find the content too basic and lacking advanced strategies or insights.
Principles of Marketing, Global Edition
The Principles of Marketing 17th Edition is a highly recommended book for MBA classes. It provides relevant content and interesting company stories about well-known brands. The book is in great condition when rented. However, there are some issues with the new copies not being wrapped and having bent covers or sticky residue. Some customers have also encountered books with inconsistent printing and damaged covers.
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